Disney Bosses to Plant 2.7 Million Trees

Disney bosses will plant 2.7 million trees in one of the planet’s most endangered rainforests – and it’s all thanks to film fans.

The executives pledged to plant a tree in Brazil’s Atlantic Forest for every person who bought a ticket to see wildlife movie Earth during its first week on release.

The film grossed an impressive $16.1 million (?11.1 million) at the box office in its first week, breaking an opening day and weekend record for a nature documentary in the process.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s